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PR Event

s.Oliver THE REAL STARS

Services

Concept, realisation THE REAL STARS Award, Store Events & Robin Schulz Event in Hamburg, booking artists, musicians & presenters, stage design, design, dramaturgy & direction, realisation, film production, photo selection, guest management, building illumination, idea, staging, conception, creation, Lighting design/ staging, location research, logistics, organisation, personnel recruitment, personnel service, planning, POS design, POS promotion, production, programme design, room concept, personnel support, showroom, management of all trades, strategic consultancy, participant management, event management, VIP service
Units:
Full Moon Experience
Customer: s.Oliver Bernd Freier GmbH & Co. KG

When the fashion world celebrates, it gets spectacular: For the fashion and lifestyle company s.Oliver the Full Moon Event set the bar high and staged the s.Oliver THE REAL STARS event. The THE REAL STARS award ceremony was coupled with an impressive fashion show of the new s.Oliver THE FUSION COLLECTION. The Full Moon Event was responsible for the conception and realisation of the event, the entire production as well as nine Germany-wide store events. Just a few weeks before, the Full Moon Event Team realised the premiere of Robin Schulz the Movie - with QS designed by - with the brand new s.Oliver collection in Hamburg.

For the THE REAL STARS event the Festhalle Frankfurt was transformed into an exclusive location: Invited were sales teams of the s.Oliver wholesale and franchise partners as well as influencers such as Aylin König, Konstantin Krayer, Patrizia Palme and stars from the TV and media industry such as Manuel Cortez, Raul Richter and Janina Uhse. In various categories, the best s.Oliver sales teams were honoured by prominent laudators at the awards ceremony. The evening was accompanied by show acts such as Max Giesinger and dancers of the Flying Steps, who showed an excerpt from their "Red Bull Flying Illusions Tour", the prominent presenters Barbara Schöneberger and Mathias Eckert (Managing Director Sales s.Oliver) and a live backstage coverage with Jochen Schropp.

Highlight of the programme was the impressive fashion show of the new s.Oliver capsule collection " THE FUSION COLLECTION". Models such as Lena Gercke, Karolina Kurkova, Cheyenne and Jimi Blue Ochsenknecht, Noah Becker and Shermine Shahrivar were there to rock the impressive catwalk.

The extraordinary evening was rounded off by the s.Oliver Store events. Parallel to the show in Frankfurt, the Full Moon Event team turned several s.Oliver shops throughout Germany into cool event locations. There, the fashion show was broadcast via live stream for invited and prominent guests.

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