Ptaheute Website Relaunch

PTAheute.de is the leading PTA portal in the target group of PTA/pharmacy engineers. With practical content such as topic specials, webinars, podcasts and animated explanatory films, it supports the target group in their everyday work and supplements the printed PTAheute (magazine of the Deutsche Apotheker Zeitung) with daily news.

Flexibility and topicality are the central themes of ptaheute. New content is created daily to be found easily and quickly on the site. An information stream was developed for the start page that automatically displays the latest news - in three different priority levels and a customised design. More than 30 icons were designed to make the multitude of categories visually easy to understand.

An entire construction kit of different content modules makes flexible management uncomplicated. Numerous interfaces and functions have been integrated or specially developed. Special content is only available to logged-in users through a subscription barrier. The user profile also offers the possibility to save exciting articles on a notepad for later.

The design convinces with clear structures, a lot of white space and elegant typesetting. The use of many images and icons makes the website lively and appealing and invites users to remain.