Event

Nickelodeon Day of Play with Chiquita

Services

Concept, consulting, design, implementation & production incl. staffing, roadshow, logistics Partner photography: Max Schwarz/Bloody Orange
Unit: Full Moon Kids & Teens GmbH
Customer: Visoon Video Impact GmbH & Co. KG

At the Europe-wide Nickelodeon "Day of Play with Chiquita" roadshow, Full Moon Kids was responsible for the concept and implementation of the project. Nickelodeon is a brand of the media group Viacom International Media Networks.

The idea: An outdoor adventure playground for the whole family to join in, let off steam and have fun. The highlight of the "Social Responsibility" campaign was the Europe-wide roadshow, which included 21 events spread across seven countries - Germany, Switzerland, Holland, Sweden, Italy, Belgium and Greece.

An authentic staging of the spectacular experience area appealed to the target group's thirst for adventure. Attractions in the typical Nickelodeon colours and shapes created an impressive recognition value and invited young and old visitors alike to experience an unforgettable day outdoors together. An exciting journey that took the kids through attractions such as Banana Mountain, Banana Basketball, Banana Run and Pineapple Disco. Both physical and mental activities provided a successful change and lifted the tension throughout the day on the adventure area. Sponge Bob as a walking act thrilled the children, who had themselves immortalised in a photo with him. Nickelodeon presenters in the respective countries were on site and not only answered the visitors' questions, but also moderated directly on the spot for the little fans at home.

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