Campaign

LEGO® Education campaign

Services

Design concept, development of campaign motif, classic communication, flyer, cover letter, envelopes, web banner, advertisement, layout microsite, mailings, editing, choice of equipment, print finishing, coordination of service providers, print processing & production
Units:
Full Moon Communication GmbH
Customer: Full Moon Kids // LEGO

Awareness campaign

A mailing campaign was developed with the aim of increasing awareness of LEGO® Education, which included a free product test for primary school teachers. The campaign consisted of three mailings that were sent to primary schools throughout Germany. Full Moon Communication developed a campaign motif and the campaign slogan, took on the consulting, paper selection, design concept and production of the media. The slogan "Discover the Stone of Education" became the central element of the four-page folder, which was sent out in a print run of almost 19,000 as a first step. A punched-out LEGO brick on the cover allowed a look inside the folder and at the brick inside.

DIGITAL & COMMUNICATION Referenz - LEGO® - Education campaign DIGITAL & COMMUNICATION Referenz - LEGO® - Education campaign DIGITAL & COMMUNICATION Referenz - LEGO® - Education campaign DIGITAL & COMMUNICATION Referenz - LEGO® - Education campaign DIGITAL & COMMUNICATION Referenz - LEGO® - Education campaign DIGITAL & COMMUNICATION Referenz - LEGO® - Education campaign DIGITAL & COMMUNICATION Referenz - LEGO® - Education campaign DIGITAL & COMMUNICATION Referenz - LEGO® - Education campaign DIGITAL & COMMUNICATION Referenz - LEGO® - Education campaign DIGITAL & COMMUNICATION Referenz - LEGO® - Education campaign DIGITAL & COMMUNICATION Referenz - LEGO® - Education campaign

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