The EnBW is bringing e-mobility to Stuttgart! With a spectacular launch event, maximum attention and sensitisation was drawn not only to the subject e-mobility, but also to the product e-bike, which was staged in the centre of communication. Full Moon was solely responsible for the total concept, organisation and direction of the event, as well as the comprehensive training of all test drivers. The happening included a convoy tour of all e-bike holders through Stuttgart, converging on the main event on the Schlossplatz. Decision makers and opinion leaders, reporters and thousands of visitors followed the tour from the roadside.